Building and managing a strong brand is the focus of this course. Participants will learn about brand strategy, positioning, and brand equity.
Country: Muscat, Oman
1. Understand brand management principles
2. Develop effective brand strategies
3. Position brands successfully
4. Build and maintain brand equity
5. Analyze case studies in brand management
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Introduction to brand management 2. Developing brand strategy 3. Brand positioning techniques 4. Building brand equity 5. Case studies in brand management |
Brand Management
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