Strategic PR in the Age of Instant News
Discover the perfect and ideal oil and gas training course that will help you achieve your goals using our user-friendly course finder tool below. Use our filter function to narrow your search by category, format, duration, venue etc.
Marie Sidarous
02/02/2026
06/02/2026
Public Relations & Marketing
Cairo
Course Overview
This course prepares communication professionals to lead in a fast-paced, high-stakes media landscape. It covers proactive and crisis PR strategies, digital media management, stakeholder messaging, and building trust through transparency and speed.
Course Objectives
By the end of this course, participants will be able to:
– Navigate today’s 24/7 news cycle and social media amplification.
– Craft clear, compelling messages that resonate with media and the public.
– Prepare for and manage PR crises with speed, structure, and control.
– Build trusted relationships with journalists and digital influencers.
– Align PR efforts with corporate reputation and leadership voice.
Course Outline
1- Modern PR Landscape and Media Dynamics
2- Message Crafting and Spokesperson Preparation
3- Real-Time PR: Monitoring, Response & Engagement
4- Crisis Communication Frameworks
5- Strategic Storytelling and Reputation Building
Target Audience
Corporate communication professionals, PR officers, marketing heads, crisis managers, and executive spokespeople.
Methodology
Media response simulations, crisis scenario planning, messaging workshops, and influencer strategy labs.
Conclusion
Participants will walk away with a robust PR strategy to lead both proactive and reactive communication in today’s rapid-response era.