Marketing Psychology: Influence and Persuasion in Action

This course explores the psychological principles behind why consumers say yes. Participants will learn to ethically apply influence and persuasion techniques across marketing campaigns, messaging, and brand touchpoints to drive conversion and loyalty.

By the end of this course, participants will be able to:
– Understand core psychological triggers that affect consumer behavior.
– Apply persuasive techniques like scarcity, social proof, and reciprocity in marketing.
– Design campaigns and content that align with buyer decision-making processes.
– Use behavioral insights to improve engagement and conversion rates.
– Balance persuasive strategy with ethical communication practices.

1- The Psychology of Influence and Buyer Behavior
2- Cialdini’s Principles of Persuasion in Marketing
3- Applying Behavioral Science to Campaign Design
4- Copywriting and Visuals that Persuade
5- Building Ethical, Impactful Marketing Strategies

Marketers, advertisers, brand strategists, and business owners looking to deepen their understanding of consumer motivation and influence.

Behavioral case studies, messaging labs, campaign planning exercises, persuasion technique breakdowns, and group critique sessions.

Participants will leave with a science-backed toolkit to drive marketing effectiveness through ethical, high-impact influence strategies.