The PR Crisis Playbook: Turn Panic into Power

This course prepares professionals to lead with clarity and authority during public relations crises. Participants will learn proven techniques for responding quickly, managing media, and protecting organizational reputation when stakes are highest.

By the end of this course, participants will be able to:
– Identify early warning signs of PR crises and activate response protocols.
– Craft crisis messaging that is timely, transparent, and trust-building.
– Manage press, social media, and internal communications under pressure.
– Lead de-escalation strategies to protect brand reputation.
– Conduct post-crisis reviews to rebuild trust and resilience.

1- Understanding Crisis Types and Triggers
2- Building the Crisis Response Team and Protocols
3- Messaging in the Eye of the Storm
4- Media Management and Social Media Containment
5- Recovery Planning and Trust Restoration

PR and communications teams, marketing leads, legal and compliance officers, and executive leaders responsible for brand protection.

Crisis simulations, message crafting labs, social media drills, reputation risk mapping, and post-crisis evaluation templates.

Participants will be equipped with a real-time response playbook and the confidence to lead their organizations through media storms with resilience and clarity.