CSR Storytelling: Sharing the Why and the Win

This course helps CSR and sustainability professionals craft powerful narratives that connect CSR efforts to business purpose and community outcomes. Participants will learn to humanize their impact, engage diverse audiences, and amplify trust through authentic storytelling.

By the end of this course, participants will be able to:
– Identify the core purpose and emotional drivers behind their CSR initiatives.
– Use storytelling to connect with stakeholders, communities, and internal teams.
– Translate data into compelling narratives that highlight impact and intent.
– Create content that is consistent across digital, print, and live communication.
– Build a CSR communication strategy that balances inspiration and credibility.

1- Storytelling for Social Impact: Why It Matters
2- Finding the Narrative: Purpose, People, and Progress
3- Translating Metrics into Meaningful Stories
4- Choosing the Right Medium for Your Message
5- Strategic Planning for CSR Communication

CSR leads, ESG professionals, internal comms specialists, marketing and branding teams working in purpose-driven organizations.

Narrative mapping, case study analysis, storytelling labs, message framework design, and cross-platform content planning.

Participants will leave with a powerful CSR story, a multi-channel communication strategy, and the skills to share social impact with clarity and heart.