Measuring ROI in Sponsorships

This course equips participants with the tools and frameworks needed to measure, analyze, and report the return on investment (ROI) of sponsorships. It emphasizes linking sponsorship outcomes to business goals and using metrics to guide strategy and renewals.

By the end of this course, participants will be able to:
– Define and select key performance indicators (KPIs) for sponsorship success.
– Track audience engagement, lead generation, media value, and brand lift.
– Use surveys, analytics, and reporting dashboards to gather data.
– Link sponsorship activities to tangible business outcomes.
– Communicate results effectively to stakeholders and sponsors.

1- Introduction to Sponsorship ROI: What to Measure and Why
2- Metrics and Data Collection Methods
3- Attribution Models and Business Impact
4- Building Dashboards and ROI Reports
5- Using ROI Insights to Strengthen Renewals

Sponsorship managers, partnership leads, marketing analysts, event organizers, and brand strategy teams.

ROI model creation, dashboard walkthroughs, sponsor reporting templates, case analysis, and survey design exercises.

Participants will leave with a complete framework for measuring and communicating sponsorship value in clear, strategic terms.