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13/10/2025
17/10/2025
Business Communication
Barcelona
This course helps professionals harness the power of storytelling to inspire action, drive alignment, and communicate complex ideas. Participants will craft strategic narratives to influence decisions and connect with stakeholders on a deeper level.
By the end of this course, participants will be able to:
– Structure persuasive stories that resonate with diverse audiences.
– Use narrative frameworks to communicate vision, change, or values.
– Combine logic, emotion, and credibility to strengthen messages.
– Deliver stories with authenticity and confidence.
– Use storytelling as a tool for leadership, influence, and learning.
1- Why Storytelling Works: The Neuroscience of Narrative
2- Crafting Clear, Compelling Story Structures
3- Finding the Right Story for the Right Moment
4- Delivering Stories That Stick
5- Embedding Storytelling in Leadership and Communication
Leaders, managers, facilitators, consultants, and professionals looking to enhance their communication and influence.
Story crafting labs, message mapping, feedback rounds, delivery drills, story circles, and video playback for refinement.
Participants will leave with 2–3 crafted stories they can use immediately, plus tools to tell stories that shape culture, action, and impact.