Customer Relationship Management

This hands-on course offers professionals the skills and strategies needed to build lasting customer relationships. It explores CRM systems, relationship-building techniques, client retention strategies, and service excellence, with a focus on turning customers into brand advocates.

By the end of this course, participants will be able to:
– Implement effective customer engagement strategies.
– Utilize CRM systems to analyze and respond to customer needs.
– Strengthen loyalty through personalized communication.
– Handle complaints and convert dissatisfaction into satisfaction.
– Design and implement customer retention programs.

1- CRM Strategy and Customer Lifecycle Management
2- CRM Technology and Tools in Practice
3- Relationship Building and Client Communication
4- Service Recovery and Complaint Handling
5- Customer Retention and Loyalty Programs

Customer service managers, sales professionals, marketing staff, and CRM analysts responsible for customer interaction and loyalty initiatives.

CRM platform demos, client journey mapping, interactive case discussions, and service design exercises.

Participants will leave the course with enhanced confidence in managing customer relationships, increasing loyalty, and boosting retention metrics.