Customer Service and After-Sales Excellence

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Instructor Name

Roland Abi Najem

Start Date

16/03/2026

End Date

20/03/2026

Category

Sales & Customer Service

Country

Hamburg

Course Overview

This course focuses on delivering superior customer service throughout the entire customer journey, including after-sales engagement. It trains participants to resolve issues professionally, build loyalty, and turn every interaction into a growth opportunity.

Course Objectives

By the end of this course, participants will be able to:
– Understand the customer lifecycle and after-sales value.
– Communicate with empathy, clarity, and professionalism.
– Handle complaints and recover trust after service breakdowns.
– Follow up with customers and exceed post-sale expectations.
– Turn service moments into relationship and sales opportunities.

Course Outline

1- Service Excellence and Customer Loyalty
2- Communication and Emotional Intelligence
3- Handling Complaints and Objections
4- Proactive After-Sales Engagement
5- Customer Retention and Upsell Opportunities

Target Audience

Customer support agents, after-sales teams, account managers, and service coordinators.

Methodology

Service simulations, complaint resolution role plays, feedback tools, and case study reviews.

Conclusion

Participants will develop skills to turn every customer touchpoint into a chance to build long-term satisfaction and brand loyalty.

Daily Agenda

1 Day

Service as a Competitive Advantage

2 Day

Empathy and Communication Skills

3 Day

Complaint Handling Frameworks

4 Day

After-Sales Best Practices

5 Day

Customer Loyalty and Lifetime Value