Digital Marketing Skills
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Roland Abi Najem
23/03/2026
27/03/2026
Public Relations & Marketing
Amsterdam
Course Overview
This practical course equips participants with essential digital marketing skills for planning and executing campaigns across social media, email, content, and SEO channels. It covers strategy, tools, and performance measurement.
Course Objectives
By the end of this course, participants will be able to:
– Understand digital marketing channels and how they work together.
– Create compelling content and optimize it for search engines and social.
– Use email marketing tools and segmentation strategies.
– Launch and measure paid ad campaigns on Google and social platforms.
– Analyze digital performance using key metrics and dashboards.
Course Outline
1- Digital Marketing Strategy and Channels
2- Content Creation and SEO Fundamentals
3- Email Marketing and Automation
4- Paid Ads and Social Campaigns
5- Analytics and Performance Tracking
Target Audience
Marketing coordinators, junior marketers, business owners, and professionals shifting into digital roles.
Methodology
Live campaign simulations, tool walkthroughs, SEO labs, email writing exercises, and analytics dashboards.
Conclusion
Participants will be able to contribute to digital marketing initiatives and run basic campaigns with measurable impact.