Generative AI in Business – Certified

This course provides business professionals with a practical, hands-on approach to understanding and applying generative AI. Participants will explore how AI tools like GPT, DALL·E, and automation platforms are transforming marketing, customer service, innovation, and decision-making.
In collaboration with Neuro Business School, Barcelona, Spain.

By the end of the course, participants will be able to:

– Understand how generative AI works and where it fits in the business value chain.
– Explore use cases for content generation, personalization, and automation.
– Identify ethical considerations, data bias, and responsible AI adoption.
– Learn to prototype solutions using AI tools for real business problems.
– Create AI-augmented strategies for innovation, productivity, and customer experience.

1. Generative AI Fundamentals & Business Landscape
2. AI Tools in Content, Marketing & Communication
3. Automation, Decision-Making & AI Strategy
4. Ethics, Risk, and Responsible AI Use
5. Innovation Labs: Building AI-Driven Business Solutions

All supervisory levels, Business leaders, marketing professionals, product managers, digital strategists, innovation leads, and consultants looking to implement or explore AI in their organizations.

Tool walkthroughs (e.g., GPT, DALL·E, Synthesia, Perplexity), case analysis, live prototyping, peer collaboration, and ethical scenario simulations.

Participants will be equipped to navigate and lead AI-driven transformation within their companies, design AI use cases, and make informed decisions about integration and scalability.