Neuromarketing and Neurosales – Certified

This course explores how neuroscience is transforming the way we understand and influence customer decisions. From marketing strategy to direct sales interactions, participants will learn to apply brain science to craft emotionally resonant messages, improve conversion, and build lasting customer relationships.
In collaboration with Neuro Business School, Barcelona, Spain.

By the end of the course, participants will be able to:

– Understand the neural mechanisms behind buying decisions and emotional engagement.
– Apply neuromarketing techniques to influence perception and behavior.
– Use biometric feedback to analyze and optimize marketing campaigns.
– Learn how neuroscience reshapes traditional sales models and persuasion.
– Develop strategies that appeal to customer emotions, values, and trust pathways.

1. Foundations of Neuromarketing
2. Emotional Engagement & Sensory Branding
3. Neuromarketing Tools & Customer Analytics
4. Neuroscience of Sales & Influence
5. Strategy Lab: Applied NeuroMarketing & Sales

All supervisory levels, Sales leaders, marketers, business development professionals, brand managers, consultants, and entrepreneurs aiming to enhance communication, persuasion, and conversion using brain-based insights.

Methodology: Hands-on labs, neuromarketing case studies, emotional mapping, storytelling design, roleplays, and tool-based campaign testing.

Participants will be equipped to understand, measure, and influence consumer behavior through science-backed techniques that combine emotional intelligence, data, and storytelling to drive better marketing and sales results.