From Lab to Market: Commercializing Innovation and Attracting Investment

Scientific and technological innovations often fail to reach the market—not due to lack of potential, but because innovators struggle to navigate the commercialization pathway. From Lab to Market is a comprehensive 3-day program designed to guide researchers, innovators, and technology-transfer professionals through the full journey of commercializing innovation. Participants learn how to evaluate the commercial viability of research outputs, protect intellectual property, build strong business models, attract investment, and present their innovations convincingly to stakeholders. The program blends global best practices with GCC-specific opportunities and frameworks to prepare participants for real commercial success.

By the end of this course, participants will be able to:

• Understand the complete commercialization cycle from ideation to market launch
• Evaluate research outputs for commercial and market viability
• Identify and select suitable IP protection and licensing strategies
• Develop partnerships with investors, industry, and commercialization entities
• Build business and financial models for technology transfer
• Apply tools such as TRL and Market Readiness Indicators
• Pitch innovations effectively to stakeholders and potential investors
• Design a full commercialization roadmap for a selected concept

1. Innovation & Commercialization Landscape (Global & GCC)
2. Understanding Innovation Ecosystems
3. Opportunity Evaluation: TRL & Market Readiness
4. Intellectual Property & Protection Strategies
5. Business Modeling & Commercial Viability
6. Funding Models & Investor Expectations
7. Licensing, Partnerships, and Technology Transfer Pathways
8. Innovation Pitching & Stakeholder Engagement
9. Practical Exercises & Group Presentations

This program is designed for researchers, R&D teams, innovation managers, technology transfer officers, university innovation and commercialization units, startup founders working on science- or technology-based solutions, government innovation entities, and early-stage investors seeking a structured framework for evaluating and commercializing research-driven innovations.

This program uses case studies, group exercises, real-world innovation scenarios, IP evaluation activities, simulation-based pitching, and step-by-step frameworks. Participants will build a complete commercialization roadmap and practice investor-style pitches with detailed feedback.

From Lab to Market provides a structured, practical pathway for transforming research into commercially viable innovations. By the end of this intensive 3-day workshop, participants will have mastered the tools, strategies, and mindset necessary to move scientific innovations into real markets and attract investor interest with confidence.