Value-Based Selling for High-Stakes Deals

This advanced sales program focuses on value-based selling techniques to help professionals succeed in high-value, complex deals. Participants will learn to articulate value over price, navigate long sales cycles, and engage decision-makers with tailored solutions that address strategic business needs.

By the end of this course, participants will be able to:
– Shift from transactional selling to a consultative, value-based approach.
– Identify stakeholder priorities and align solutions to strategic business drivers.
– Quantify and communicate value propositions to justify premium pricing.
– Manage complex buying processes and influence high-level decision-makers.
– Build long-term partnerships that go beyond the sale.

1- Principles of Value-Based Selling in B2B and Enterprise Contexts
2- Understanding the Buyer’s Strategic Agenda
3- Crafting and Communicating Value Propositions
4- Selling to Committees and C-Suite Decision Makers
5- Managing Long Sales Cycles and Building Lasting Client Relationships

All Supervisory Levels, Enterprise sales professionals, key account managers, business development executives, and solution consultants handling large or complex deals.

Advanced role-playing, opportunity planning workshops, customer persona mapping, objection-handling labs, and peer reviews.

Participants will leave with a repeatable process and strategic tools to sell on value, close complex deals, and build enduring client partnerships.