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15/06/2026
19/06/2026

Public Relations & Marketing

Madrid
This course helps organizations and leaders build meaningful, long-lasting relationships with their communities. It emphasizes trust, transparency, inclusion, and co-creation to drive engagement beyond campaigns.
By the end of this course, participants will be able to:
– Define what authentic community engagement means in today’s landscape.
– Build trust and credibility through inclusive communication and listening.
– Design community programs based on shared goals and local insights.
– Engage stakeholders as partners, not just audiences.
– Sustain long-term engagement through continuity, storytelling, and feedback loops.
1- Foundations of Community Engagement and Trust
2- Listening, Inclusion, and Relationship Building
3- Designing Programs with and for the Community
4- Engagement Tactics That Create Belonging
5- Sustaining Momentum and Measuring Community Value
All Supervisory Levels, CSR teams, NGO leaders, community managers, outreach professionals, and organizations serving the public or social sectors.
Community dialogue labs, empathy mapping, co-creation workshops, and engagement audits.
Participants will leave with a people-centered engagement plan and the strategies to build authentic, long-term relationships with their communities.