From Concept to Execution: Mastering Event Planning & Management – Foundations

In this foundational course, participants will learn the essential steps to plan and execute engaging events that leave a lasting impression. You’ll develop practical skills in event logistics, vendor coordination, and basic marketing, setting a strong foundation for more advanced event planning strategies.

By the end of this course, participants will be able to:
• Craft compelling event concepts and align them with audience and organizational goals.
• Develop event budgets, timelines, and project plans.
• Manage vendors, select venues, and negotiate contracts effectively.
• Design engaging experiences through entertainment, catering, and décor.
• Promote events using fundamental marketing techniques.
• Conduct post-event reviews and build lasting audience engagement.

1. Crafting Event Concepts and Themes
2. Event Budgeting, Timelines, and Project Planning
3. Vendor Management, Venue Selection, and Contract Negotiation
4. Creating Engaging Experiences: Entertainment, Food, and Decor
5. Event Marketing Essentials
6. Post-Event Analysis and Sustaining Engagement

All Supervisory Levels, Aspiring event planners, junior marketing professionals, administrative staff, and anyone seeking a solid foundation in event planning and management.

Workshops, hands-on planning activities, real-life event case studies, budgeting simulations, and group projects.

Participants will gain the confidence and skills to coordinate events from concept to completion with a strong understanding of foundational planning principles.