AI Corporate Communication
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Roland Abi Najem
07/09/2025
11/09/2025
Artificial Intelligence & Emerging Tech
Dubai
Course Overview
This course explores how AI tools and platforms are transforming internal and external corporate communication. Participants will learn to use AI to craft messages, automate interactions, analyze sentiment, and enhance stakeholder engagement.
Course Objectives
By the end of this course, participants will be able to:
– Understand AI applications in corporate communication.
– Use AI tools to draft and personalize employee and client messages.
– Analyze communication data using AI sentiment and tone tools.
– Automate FAQs, email flows, and chatbot scripts.
– Improve alignment, responsiveness, and consistency in messaging.
Course Outline
1- Introduction to AI in Communication
2- AI-Powered Messaging and Personalization
3- Sentiment Analysis and Internal Comms Monitoring
4- Chatbots, Email Flows, and Conversational AI
5- Governance, Ethics, and Future Trends
Target Audience
Corporate communication professionals, HR, PR officers, brand managers, and digital leads.
Methodology
Tool demos, AI comms case studies, prompt-building labs, role-play simulations, and real-time sentiment testing.
Conclusion
Participants will confidently integrate AI tools into corporate messaging strategies and automate communications without compromising tone or clarity.