Brand Architecture: Building Iconic Brand Systems

This course explores how to design scalable brand architectures that support growth, clarity, and market presence. Participants will learn to align parent, sub, and product brands for maximum visibility and business impact.

By the end of this course, participants will be able to:
– Understand different brand architecture models and their business implications.
– Design coherent brand systems that support expansion and differentiation.
– Clarify the relationships between master brands, sub-brands, and endorsed brands.
– Align brand architecture with audience segmentation and product strategy.
– Apply branding consistency across digital and physical touchpoints.

1- Introduction to Brand Architecture and Strategy
2- Types of Brand Architecture: House of Brands, Branded House, and Hybrids
3- Mapping Brand Relationships and Hierarchies
4- Portfolio Management and Brand Extension Strategy
5- Auditing and Evolving Your Brand System

Brand strategists, marketing directors, creative leads, and business leaders managing multi-brand portfolios.

Brand audits, architecture mapping exercises, case study analysis, and brand hierarchy workshops.

Participants will leave with a working model to build or refine their own brand architecture for clarity, equity, and scalability.