Building Strong Customer Relationships

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Instructor Name

Roland Abi Najem

Start Date

16/02/2026

End Date

20/02/2026

Category

Sales & Customer Service

Country

London

Course Overview

This course empowers professionals with the skills and mindset to build lasting customer relationships. It focuses on trust, active listening, personalization, and long-term value delivery in every interaction.

Course Objectives

By the end of this course, participants will be able to:
– Understand the psychology of customer loyalty and relationship building.
– Use active listening and empathy to connect with clients.
– Personalize interactions and follow-ups to strengthen bonds.
– Manage complaints and difficult conversations constructively.
– Maintain consistency and care across the customer lifecycle.

Course Outline

1- Customer Loyalty and Relationship Fundamentals
2- Empathy and Listening in Communication
3- Personalization and Proactive Engagement
4- Handling Objections and Building Trust
5- Sustaining Relationships through Consistent Service

Target Audience

Customer service reps, account managers, sales teams, and anyone interacting with clients.

Methodology

Live scenarios, empathy mapping, relationship planning tools, and client conversation role plays.

Conclusion

Participants will leave with a relationship-first mindset and the tools to deepen trust and retention with clients.

Daily Agenda

1 Day

Understanding Relationship Value

2 Day

Active Listening and Connection

3 Day

Personalizing the Experience

4 Day

Resolving Challenges with Grace

5 Day

Keeping the Connection Alive