Building Win-Win Sponsorship Packages
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Sami Khoury
13/10/2025
17/10/2025
Sales & Customer Service
Dubai
Course Overview
This course helps participants design sponsorship packages that deliver value for both the sponsor and the organizer. Emphasis is placed on creative asset bundling, tier design, and aligning benefits with sponsor objectives.
Course Objectives
By the end of this course, participants will be able to:
– Understand what today’s sponsors are looking for in partnerships.
– Design customizable and tiered sponsorship packages that appeal to diverse needs.
– Align sponsor objectives with audience experiences and activation opportunities.
– Quantify value and provide deliverables that build long-term sponsor trust.
– Create sponsor toolkits and pitch decks that communicate value clearly.
Course Outline
1- What Sponsors Really Want Today
2- Creative Sponsorship Asset Design
3- Tiering and Customization Techniques
4- Valuation, Deliverables, and Reporting
5- Pitch Deck and Toolkit Development
Target Audience
Event organizers, sponsorship managers, brand partnership teams, nonprofit fundraisers, and marketing professionals.
Methodology
Tier-building labs, asset inventory design, sponsor interviews, packaging simulations, and toolkit walkthroughs.
Conclusion
Participants will leave with ready-to-deploy sponsorship packages that are structured, appealing, and value-driven.