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Marie Sidarous
16/03/2026
20/03/2026
Public Relations & Marketing
Madrid
This course helps organizations and leaders build meaningful, long-lasting relationships with their communities. It emphasizes trust, transparency, inclusion, and co-creation to drive engagement beyond campaigns.
By the end of this course, participants will be able to:
– Define what authentic community engagement means in today’s landscape.
– Build trust and credibility through inclusive communication and listening.
– Design community programs based on shared goals and local insights.
– Engage stakeholders as partners, not just audiences.
– Sustain long-term engagement through continuity, storytelling, and feedback loops.
1- Foundations of Community Engagement and Trust
2- Listening, Inclusion, and Relationship Building
3- Designing Programs with and for the Community
4- Engagement Tactics That Create Belonging
5- Sustaining Momentum and Measuring Community Value
CSR teams, NGO leaders, community managers, outreach professionals, and organizations serving the public or social sectors.
Community dialogue labs, empathy mapping, co-creation workshops, and engagement audits.
Participants will leave with a people-centered engagement plan and the strategies to build authentic, long-term relationships with their communities.