How AI is Reshaping the Digital Marketing Industry
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Roland Abi Najem
02/11/2025
06/11/2025
Artificial Intelligence & Emerging Tech
Kuwait
Course Overview
This course dives into the transformative impact of AI on digital marketing strategies, tools, and audience engagement. Participants will explore how AI is revolutionizing content creation, targeting, automation, and customer analytics.
Course Objectives
By the end of this course, participants will be able to:
– Understand the key AI technologies driving marketing innovation.
– Use AI to personalize content and customer experiences.
– Automate campaign creation, testing, and reporting.
– Leverage predictive analytics and sentiment analysis.
– Evaluate tools like ChatGPT, DALL·E, and generative AI for marketing.
Course Outline
1- AI in the Modern Marketing Toolkit
2- Content Creation, Personalization, and AI Copywriting
3- Customer Journey Mapping with Predictive Analytics
4- Ad Optimization and Campaign Automation
5- AI Ethics, Privacy, and Regulation in Marketing
Target Audience
Digital marketers, content creators, social media managers, brand strategists, and growth hackers.
Methodology
Marketing case labs, AI tool exploration, ad simulation drills, campaign automation practice.
Conclusion
Participants will leave ready to integrate AI into their digital marketing workflows and lead future-ready campaigns.