How AI is Reshaping the Digital Marketing Industry

This course dives into the transformative impact of AI on digital marketing strategies, tools, and audience engagement. Participants will explore how AI is revolutionizing content creation, targeting, automation, and customer analytics.

By the end of this course, participants will be able to:
– Understand the key AI technologies driving marketing innovation.
– Use AI to personalize content and customer experiences.
– Automate campaign creation, testing, and reporting.
– Leverage predictive analytics and sentiment analysis.
– Evaluate tools like ChatGPT, DALL·E, and generative AI for marketing.

1- AI in the Modern Marketing Toolkit
2- Content Creation, Personalization, and AI Copywriting
3- Customer Journey Mapping with Predictive Analytics
4- Ad Optimization and Campaign Automation
5- AI Ethics, Privacy, and Regulation in Marketing

All Supervisory Levels, Digital marketers, content creators, social media managers, brand strategists, and growth hackers.

Marketing case labs, AI tool exploration, ad simulation drills, campaign automation practice.

Participants will leave ready to integrate AI into their digital marketing workflows and lead future-ready campaigns.