Neuromarketing & Neuroscience of Consumer Behavior – Certified

This immersive course explores how the brain influences consumer behavior and how businesses can leverage neuroscience to craft powerful, persuasive marketing strategies. Participants will learn how subconscious processes drive attention, emotion, memory, and decision-making—and how to ethically apply this knowledge to increase engagement and ROI.
In collaboration with Neuro Business School, Barcelona, Spain.

By the end of the course, participants will be able to:

– Understand how the brain processes marketing stimuli and makes decisions.
– Learn to use sensory and emotional cues to enhance consumer response.
– Apply biometric tools and neuromarketing analytics in real campaigns.
– Develop digital strategies rooted in brain science and behavior prediction.
– Gain insights from real-world case studies and hands-on applications.

1. Neural Basis of Consumer Behavior
2. Sensory Perception & Emotional Triggers
3. Biometric Tools & Neuromarketing Research
4. Digital Neuromarketing & Behavioral Design
5. Campaign Prototyping & Case Study Analysis

All supervisory levels, Marketing professionals, digital strategists, UX designers, brand teams, advertising and product innovation leaders.

Interactive lectures, neuromarketing labs, group challenges, case studies, and hands-on campaign design.

By the end of the course, participants will be able to confidently apply neuroscience-backed strategies to marketing campaigns, digital product design, and consumer engagement for greater emotional impact and behavioral influence.