Rebranding Strategy: From Legacy to Modern

This course equips professionals with strategic tools to revitalize outdated or misaligned brands. Participants will learn how to manage the full rebranding journey—from diagnosis and stakeholder buy-in to visual transformation and internal activation.

By the end of this course, participants will be able to:
– Evaluate brand relevance and determine when rebranding is needed.
– Build a strategic case for rebranding and secure organizational alignment.
– Develop brand repositioning strategies rooted in research and market insight.
– Lead creative and messaging transitions across channels.
– Manage internal and external rollout with confidence and clarity.

1- Diagnosing the Need for a Rebrand
2- Strategic Brand Repositioning and Research
3- Visual Identity and Messaging Alignment
4- Gaining Internal Buy-In and Managing Change
5- Launch Planning and Rebrand Activation

Brand leaders, marketing strategists, business owners, and creative directors managing brand transformation initiatives.

Brand audits, case studies, positioning workshops, stakeholder mapping, and go-to-market simulation exercises.

Participants will gain a complete roadmap to refresh their brand’s identity while honoring legacy and engaging modern audiences.