Sales Mastery in the Digital Age

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Start Date

13/10/2025

End Date

17/10/2025

Category

Sales & Customer Service

Country

Barcelona

Course Overview

This course equips sales professionals with the skills and strategies needed to thrive in today’s digitally-driven marketplace. Participants will explore modern sales techniques, digital tools, and customer engagement methods that align with changing buyer behaviors and expectations.

Course Objectives

By the end of this course, participants will be able to:
– Adapt to the evolving digital sales landscape and customer journey.
– Utilize social selling, CRM systems, and data analytics to enhance outreach and follow-up.
– Build engaging virtual sales presentations and digital rapport.
– Align sales strategies with content marketing and digital communication trends.
– Close deals effectively across multiple channels and platforms.

Course Outline

1- The Modern Buyer’s Journey and Digital Selling Mindset
2- Leveraging Digital Tools: CRM, Social Media & Automation
3- Virtual Communication & Relationship Building
4- Data-Driven Sales Strategies and Funnel Optimization
5- Integrating Sales with Marketing in a Digital Environment

Target Audience

Sales professionals, digital marketers, account executives, and customer relationship managers navigating digital transformation in sales.

Methodology

Live tool demonstrations, digital role-play scenarios, peer coaching, video pitch reviews, and analytics-based exercises.

Conclusion

Participants will leave the course with a future-ready digital sales toolkit, enabling them to connect with buyers, build trust, and close deals in the virtual world.

Daily Agenda

1 Day

Understanding Today’s Buyer

2 Day

Digital Sales Tools & Tactics

3 Day

Selling Virtually & Building Online Rapport

4 Day

Using Data for Sales Intelligence

5 Day

Omnichannel Selling Success