Sponsorship Selling: Create Value, Close Deals

This course teaches participants how to pitch, negotiate, and close high-value sponsorships by focusing on mutual benefit and ROI. Participants will develop consultative selling skills and learn to present sponsorship as a strategic investment opportunity.

By the end of this course, participants will be able to:
– Identify and qualify sponsorship prospects that align with their brand and goals.
– Develop compelling sponsorship proposals that highlight mutual value.
– Navigate sponsorship objections and position offerings as strategic assets.
– Use ROI metrics and audience data to support sales conversations.
– Close sponsorship deals with confidence and long-term potential.

1- Understanding the Sponsorship Sales Landscape
2- Building the Right Prospect List and Approach Strategy
3- Crafting the Pitch: Assets, Audience, and Activation
4- Objection Handling and Negotiation Skills
5- Closing and Growing Sponsorship Deals

Sales teams, sponsorship managers, partnership leads, event organizers, and marketing professionals involved in funding strategies.

Live pitch practice, sales playbook design, value mapping workshops, negotiation simulations, and deal review sessions.

Participants will leave with a customized sponsorship sales approach and the tools to create, pitch, and close impactful sponsorships.