Sponsorship Trends & Innovation for Modern Brands
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Sami Khoury
04/08/2025
08/08/2025
Sales & Customer Service
Dubai
Course Overview
This future-focused course highlights the latest trends and innovations shaping sponsorships. Participants will explore tech-driven activations, new sponsor expectations, and evolving audience behaviors that are transforming how partnerships are built and measured.
Course Objectives
By the end of this course, participants will be able to:
– Identify current trends in sponsorship across industries and formats.
– Explore technologies like AR, NFTs, live streaming, and fan engagement platforms.
– Understand evolving sponsor objectives, from ESG to experiential metrics.
– Innovate their sponsorship models to stay relevant and competitive.
– Apply new insights to reimagine sponsorship strategy and execution.
Course Outline
1- The Evolving Sponsorship Landscape
2- Fan-Centric & Experience-Driven Sponsorships
3- Tech Integration: AR, VR, NFTs & Digital Twins
4- Sustainability, Diversity & Purpose-Led Partnerships
5- Building Future-Ready Sponsorship Models
Target Audience
Sponsorship managers, partnership strategists, brand directors, digital marketers, and innovation teams.
Methodology
Trend analysis, innovation labs, case studies, guest insights, and brand storytelling exploration.
Conclusion
Participants will leave with fresh strategies and ideas to evolve their sponsorship approach and maximize relevance in a rapidly changing market.