Storytelling for Impact and Influence

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Start Date

13/10/2025

End Date

17/10/2025

Category

Business Communication

Country

Barcelona

Course Overview

This course helps professionals harness the power of storytelling to inspire action, drive alignment, and communicate complex ideas. Participants will craft strategic narratives to influence decisions and connect with stakeholders on a deeper level.

Course Objectives

By the end of this course, participants will be able to:
– Structure persuasive stories that resonate with diverse audiences.
– Use narrative frameworks to communicate vision, change, or values.
– Combine logic, emotion, and credibility to strengthen messages.
– Deliver stories with authenticity and confidence.
– Use storytelling as a tool for leadership, influence, and learning.

Course Outline

1- Why Storytelling Works: The Neuroscience of Narrative
2- Crafting Clear, Compelling Story Structures
3- Finding the Right Story for the Right Moment
4- Delivering Stories That Stick
5- Embedding Storytelling in Leadership and Communication

Target Audience

Leaders, managers, facilitators, consultants, and professionals looking to enhance their communication and influence.

Methodology

Story crafting labs, message mapping, feedback rounds, delivery drills, story circles, and video playback for refinement.

Conclusion

Participants will leave with 2–3 crafted stories they can use immediately, plus tools to tell stories that shape culture, action, and impact.

Daily Agenda

1 Day

The Power of Story

2 Day

Shape Your Message

3 Day

Speak to the Heart & Mind

4 Day

Practice Your Presence

5 Day

Make Storytelling a Habit