The Art of Story Telling

Stories shape perception, inspire action, and forge emotional connection—making storytelling one of the most powerful tools in leadership, influence, and branding. The Art of Storytelling is a dynamic training experience that blends narrative frameworks with brain science to teach participants how to craft stories that resonate, persuade, and endure. Participants will learn the science behind what makes stories memorable, explore how storytelling impacts decision-making, and gain tools to build narratives that move audiences—whether one-on-one, on stage, or in written form.

By the end of this course, participants will be able to:
– Understand the neuroscience of storytelling and its emotional impact on attention and memory
– Apply frameworks like the Hero’s Journey, Pixar Story Spine, and ABT to structure compelling stories
– Identify the core message and emotional arc in business or personal narratives
– Use storytelling as a tool for influence, leadership, change management, and brand alignment
– Adapt stories for different audiences, formats, and communication goals
– Balance logic, credibility, and emotion using Aristotle’s Ethos, Pathos, and Logos
– Craft stories that connect across cultures and drive meaningful action

The Psychology and Neuroscience of Storytelling

Identifying Your Core Message and Story Arc

The Hero’s Journey and Emotional Structure

Pixar’s Story Spine and Simplified Narrative Frameworks

The ABT (And-But-Therefore) Framework for Business Contexts

Aristotle’s Triangle: Ethos, Pathos, Logos in Story Delivery

Visual, Verbal, and Non-Verbal Storytelling Techniques

Storytelling for Influence, Leadership, and Organizational Change

Audience Mapping and Adapting Tone, Language, and Pacing

Practice, Pitching, and Live Story Labs

This course is designed for All Supervisory Levels, leaders, sales professionals, marketers, presenters, educators, and content creators who want to build trust, enhance communication impact, and engage others through the power of story.

This program is highly interactive, combining structured storytelling frameworks, emotional resonance labs, and narrative rehearsals. Participants engage in live storytelling exercises, small group critiques, and rapid-fire “story sprint” challenges. Peer feedback and instructor-led coaching help refine delivery, body language, and message clarity. Using tools like story mapping templates, audience empathy boards, and 3-minute story pitches, learners experience firsthand how narrative shifts attention, emotion, and action.

Participants will leave with a tested storytelling toolkit, heightened communication confidence, and the ability to transform facts, ideas, and strategies into memorable stories that connect and persuade.