The Science of Creativity

Creativity isn’t just a talent—it’s a trainable skill grounded in cognitive science, emotional regulation, and strategic frameworks. The Science of Creativity is a hands-on training program that demystifies the creative process and gives participants the tools to systematically generate ideas, solve problems innovatively, and unlock new possibilities in their personal and professional roles. Drawing from neuroscience, psychology, and design theory, this course enables individuals and teams to overcome creative blocks, shift mental models, and turn insight into innovation.

By the end of this course, participants will be able to:
– Understand the cognitive neuroscience of creativity, including default mode and executive networks
– Apply structured frameworks to guide divergent and convergent thinking
– Use scientifically backed techniques to overcome creative blocks and fixed thinking patterns
– Leverage emotional and environmental factors to foster ideation and flow
– Apply tools like Design Thinking, SCAMPER, and Six Thinking Hats to real-world problems
– Cultivate habits of creative confidence, curiosity, and open-ended exploration
– Translate creative ideas into practical innovation with stakeholder alignment

Course Outline
The Neuroscience of Creativity: How the Brain Generates Ideas

Overcoming Mental Blocks and Cognitive Rigidity

Edward de Bono’s Six Thinking Hats for Perspective-Shifting

The Osborn-Parnes CPS Model: Clarify, Ideate, Develop

SCAMPER Technique for Creative Iteration

Design Thinking Process: Empathize, Define, Ideate, Prototype, Test

Environmental Triggers and the Role of Flow States

Convergent vs Divergent Thinking and When to Use Them

Personal and Team-Level Creativity Habits

Creative Pitching and Storytelling for Buy-In

This course is designed for All Supervisory Levels, professionals, team leaders, product innovators, marketers, strategists, and cross-functional teams who want to enhance their creative capacity, problem-solving fluency, and innovation confidence in a fast-changing world.

This program is delivered through interactive labs, structured ideation sessions, and creative simulations. Participants work both individually and in teams using real-life scenarios to practice tools such as brainwriting, reverse brainstorming, metaphor mapping, and design prototyping. Group activities emphasize divergent idea generation, followed by convergent decision-making, grounded in frameworks like CPS, SCAMPER, and Design Thinking. Live feedback, rapid prototyping, and playful challenge exercises ensure concepts are learned through action, not theory alone.

Participants leave with a toolbox of science-based creative frameworks, a deeper understanding of how their brain works under pressure, and the confidence to apply structured creativity to their work, team challenges, and personal innovation goals.