The Science of Influence

Grounded in neuroscience and behavioral psychology, The Science of Influence empowers professionals with the tools to ethically and effectively shape decisions, build trust, and drive action. Participants will explore how to activate neurological “happy chemicals,” navigate resistance with precision, and influence diverse individuals using persuasive language, powerful questions, and adaptive communication. The course blends cognitive theory with practical tools to elevate confidence, impact, and connection in every interaction.

By the end of this course, participants will be able to:
– Understand how the brain processes persuasive information and emotional cues
– Trigger neurotransmitters (dopamine, serotonin, oxytocin, and endorphins) to build rapport and trust
– Apply influence frameworks such as Cialdini’s 6 Principles and Kahneman’s cognitive biases
– Adapt body language and communication to suit diverse psychological profiles
– Navigate objections and resistance using science-backed messaging strategies
– Use questioning techniques to uncover motivations and drive strategic commitments
– Build and deliver high-impact elevator pitches using structured templates

Neuroscience of Influence and the Role of Happy Chemicals

Objection Handling and Communication Adaptation

Psychological Profiling and Mirroring Techniques

Cialdini’s Principles of Influence

Framing, Labelling, and Cognitive Bias Awareness

Strategic Commitments, Inoculation Theory, and the 5 Whys

Elevator Pitch Design for Influence and Memorability

This course is ideal for All Supervisory Levels, middle management professionals—team leads, product managers, project supervisors, stakeholder liaisons—who are looking to boost their influence, persuasion, and communication skills to drive collaboration, buy-in, and engagement.

This highly interactive program emphasizes experiential learning grounded in scientific principles. Participants will engage in scenario-based role plays, bias recognition games, live feedback sessions, and peer coaching to sharpen influence techniques. Group exercises such as emotional state-shifting simulations, communication style adaptations, and commitment-driven negotiations provide an immersive environment to practice influence in real time. Reflection and feedback loops enhance both self-awareness and interpersonal agility. Every technique is rooted in research, but delivered through action, iteration, and discussion.

Participants will leave equipped with a powerful influence toolkit—grounded in neuroscience and sharpened through practice—to communicate with clarity, shape decisions, and lead with confidence in any professional setting.